Visitor Attraction (over 50,000 visitors)

Eligibility

The eligibility and assessment period is from 1 January 2011 to 31 December 2011.

Nominations will be judged on their performance during this period. Events, campaigns and other activities must have taken place during this period.

All entrants must be Visit York Members. Accommodation not assessed under the VisitBritain or AA quality standards must be signed up to the Visit York Code of Conduct.

Businesses located outside the Greater York boundary must clearly demonstrate in their entry how their association with York directly benefits their business.

Judging Process

Judging is undertaken by an independent panel of judges.

Shortlisted businesses must agree to waive all costs associated with the mystery shopper process.

The judges' decision is final and no correspondence will be entered into regarding the final outcome of the awards decisions. The Awards will be presented on Thursday 26 April 2012

Visitor Attraction of the Year ( 50,000 visitors & over)

This category is open to all visitor attractions.

The judges are looking for evidence that nominated businesses have:

• a commitment to product quality and improvement and high standards of interpretation
• an excellent record of delivering high standards of customer care and satisfaction
• evidence of creative and effective marketing
• evidence that systems are in place for evaluating marketing activity and demonstrating success

Shortlisted attractions will be mystery shopped