A Vision for Tourism
Visit York's Vision Document and Strategic Plan and available below to download.
Visit York's Vision Document
Created in 2008, the vision document identifies three key areas for potential development:- Building on York's distinctiveness
- Enhancing the quality of the visitor experience
- Promoting York as a world-class visitor destination
Download your copy here. If you prefer you can also request a copy to be posted out. To order your copy, just email vision@visityork.org with your details or call us on 01904 554455.
Frequently Asked Questions
Click here to download a series of questions and answers about our vision document.
Strategic plan 2009-2012
This is the three-year strategic plan for Visit York, the official tourism organisation for York and the surrounding area. It is designed to demonstrate how Visit York will help deliver York: A Vision for Tourism, published by Visit York in December 2008.


